واقع الإتصال التسويقي في المؤسسات الخدمية

Abstract

Recently, interest has increased in studying and applying marketing concepts and principles in various institutions of all kinds, among which is the Algerian Telecom - Mostaghanem - which played a major role in the field of marketing communication and promotion of its services as an element that interacts with other elements of the marketing mix, and our study focused on About the injustice of marketing communication in promoting the services of the institution, we aim through this research to try to highlight the reality of marketing communication in light of improving the services of the institution, and to show the most important methods and means used and approved by the Algerian Telecom Company in the process of marketing communication, and we tried through this study Achieving a number of goals, the most important of which is knowing the reality of marketing communication in the organization and the extent of their commitment to its fundamentals and discovering the marketing obstacles that limit the process of promoting the services of the institution. There is an increasing interest on the part of the directors of the Algerian Telecom Corporation _ Mostaganem_ marketing only. The Foundation has created a special directorate for communication and to work on planning and implementing activities and campaigns related to internal and external marketing communication, and it seeks to achieve a set of commercial and marketing communication goals for the organization _ Increased interest in Etisalat Foundation in particular to promote Sales, and this confirms the increasing increase in its share of the budget allocated to marketing communication, as it always seeks to develop new promotional policies and to distinguish with promotional techniques that enable it to increase its sales volume and increase its market share. _ The institution under study does not attach importance to marketing communication, and it is a correct hypothesis. It does not concern all the elements but only some of them