الاتصال الداخلي في المؤسسة الخدماتية

Abstract

Abstract The issue of internal communication is of utmost importance today in modern companies, regardless of their size or the nature of their activity, because the communication process must be supported to achieve profitability and sustainable development. , even though many believe that internal communication has nothing to do with the production process, and that it does not enter the production cycle. Initially formed from the inputs and the labor that carries out the transfer and then obtaining the outputs, but the existence of human labor inevitably requires the existence of relationships and overlaps between them, as it can be said that the process of communication does not enter not directly in the production cycle, but the production only takes place with the presence of an efficient communication network. Likewise, the relationship of communication with the various organizational phenomena and the extent of its impact on internal relations and its impact on the morale of the workers, especially since it is considered a central and central role within any body of any nature and has a human side and another official aspect, and from that it seems that the success of any organization depends on the communication strategy adopted at the level Humanitarian and at the practical level. As long as the institution is a miniature society that can only move within a framework of social relations between work groups, and within a framework of formal and informal communication, it is important to work on developing human relations within the organization. That is, the work groups are in continuous exchange during working hours, this exchange takes many physical and moral forms, and the organization remains on the organization to support this aspect and adopt positive traditions towards it, taking into account the characteristics of individuals and the characteristics of psychological, social, cultural and interest groups as well, and taking into account the field variables as well. Temporal and spatial as areas of interaction and exchange, as well as taking into account all issues related to pressures and influences surrounding the individual and group, and the institution during interaction and exchange, which guarantees saying that the communication process has achieved the highest levels of its objectives that it has set, and this results in development, prosperity and success for the service organization.