أهمية تبني تسيير العلاقات مع الزبائن

dc.contributor.author	أيت إبراهيم, الجيلالي
dc.date.accessioned	2023-06-14T10:28:51Z
dc.date.available	2023-06-14T10:28:51Z
dc.date.issued	2023
dc.identifier.uri	http://e-biblio.univ-mosta.dz/handle/123456789/23642
dc.description.abstract	The main objective of addressingthistopicis to provide a theoreticalframeworkthat identifies and defines the various concepts related to relationship marketing, especially the concepts of customerrelationship management as a modern administrative approach. Quality of service. The results of ourstudyshowedthat the Bank "BDL"'sawareness of the concepts and procedures of managingcustomer relations, especiallywith regard to retaining the currentcustomer, winninghisfriendliness and ensuringhisloyalty, remainsweakuntilnow. The concept of customerrelationship management in BDL Bank had a true positive impact in improving the quality of the bank's services, but itisstillsignificant in meeting the ever-changing expectations of itscustomers	en_US
dc.language.iso	other	en_US
dc.subject	relationship marketing, customerrelationship management, service quality, customer	en_US
dc.title	أهمية تبني تسيير العلاقات مع الزبائن	en_US
dc.title.alternative	دراسة حالة بنك التنمية المحلية وكالة مستغانم	en_US
dc.type	Other	en_US