Abstract:
The present applied study seeks to identify the persuasive strategies on web
sites used by the Algeria political parties. After the exploratory research, we
have chosen to study the web site of FLN party (National Liberation Front)
during the presidential electoral campaign of 2014. The main objective that
we aim to achieve is to stand on the process of electronic communication of
political parties in Algeria and to explore the dimensions of the political
dialogue on the Algerian electoral campaign’s context and if they employed
the multimedia tools in the process of political persuasion.
As a method, we have adopted both quantitative and qualitative methods
and the content analysis as a technique of research to analyze the web site
contents, the main categories that our analysis based on it are: The category
of (How was said?) which represent the multimedia categories, the
persuasive tools, the site, the language. The category of subject (what was
said?) which represent the persuasive strategies and the audience. We have
integrated the interview as a second technique of research to explore the
strategies of the electronic messages used by the sender from the political
parties.
Among the most important findings of our study is that the security issues
are the most dominant subject of the FLN party in the electronic electoral
campaign and the psycho dynamic strategies are the most used strategies on
the electronic campaign. The based political language in the Algerian
electoral campaign is the traded classical Arabic language; this is on the one
hand. On the other hand, the web site of FLN party does not employ
significantly multimedia tools but the classical mediums like: printed texts,
photographs…etc
