Abstract:
The African Americans previously suffered a lot from bad situations, segregation and
discrimination. All these led to the emergence of the Civil Rights Movement between the 1950s
and 1960s, which aimed to free the blacks and guarantee full rights and equality between the two
races. This Movement depended more on the media, to publicize their demands and to make the
whites in the North aware of what was happening to the blacks in the South. Hence, this research
focuses on the period between the 1960s to examine the media coverage during the Civil Rights
Movement and especially the Selma March. It aims to enhance the role technological
communication has had on society, with an emphasis on the role played by television and
newspapers on political and social changes. Indeed, the printed and visual media at that time
were in fact the ones that were able to unite the minds of two races making people realize that
America could be a country of solidarity where there would be neither white superiority nor
black inferiority.
