Résumé:
This study is based on one of the most important questions related to banking institutions which is
the marketing of banking, the process of achieving objectives and developing the tasks of the
process. The study aims to know the importance of marketing strategies in the Algerian banking
institutions on the study. We used the descriptive analytical approach in the theoretical part, Banks
and Strategies. The practical side of the study was based on the case of how to apply banking
marketing in the study of Algeria and the sample of the local development bank - Mostaganem -
the study, summarizing a range of results, including:
• The local development bank in Musangan applied a strategic distinction to attract
customers.
• Local Development Bank to achieve its long-term goals.
