واقع التسويق الفندقي في الجزائر

Abstract

In the discount of the global competition in the hotel arena, where the countries of the world, whether developed or developing, are trying to win a greater share of the vital sector and have taken the form of competitive strategies to obtain a continuous flow of tourism and hotel to achieve material revenues through which to support and evaluate their economies and today we live In the era of information and advanced technology and its distinctive methods in the field of hotel marketing, the web has become one of the most important keys to the hotel marketing process of any country and the process of communication and interaction between the guest and the hotel more o The monster has made ita lot of hotels to create their own specialized web sites The role of public relations in the hotel industry has also emerged as one of the most important elements of hotel marketing through the marketing of the hotel, which wants to attract new guests. On the other hand, local and international tourism and hotel exhibitions play a prominent role in the promotion of the hotel product.