Résumé:
.Abstract
The issue of internal communication is of utmost importance today
in modern companies, regardless of their size or the nature of their
activity, because the communication process must be supported to
achieve profitability and sustainable development. , even though many
believe that internal communication has nothing to do with the production
process, and that it does not enter the production cycle. Initially formed
from the inputs and the labor that carries out the transfer and then
obtaining the outputs, but the existence of human labor inevitably
requires the existence of relationships and overlaps between them, as it
can be said that the process of communication does not enter not directly
in the production cycle, but the production only takes place with the
presence of an efficient communication network.
Likewise, the relationship of communication with the various
organizational phenomena and the extent of its impact on internal
relations and its impact on the morale of the workers, especially since it is
considered a central and central role within any body of any nature and
has a human side and another official aspect, and from that it seems that
the success of any organization depends on the communication strategy
adopted at the level Humanitarian and at the practical level.
As long as the institution is a miniature society that can only move
within a framework of social relations between work groups, and within a
framework of formal and informal communication, it is important to
work on developing human relations within the organization.
That is, the work groups are in continuous exchange during working
hours, this exchange takes many physical and moral forms, and the
organization remains on the organization to support this aspect and adopt
positive traditions towards it, taking into account the characteristics of
individuals and the characteristics of psychological, social, cultural and
interest groups as well, and taking into account the field variables as well.
Temporal and spatial as areas of interaction and exchange, as well as
taking into account all issues related to pressures and influences
surrounding the individual and group, and the institution during
interaction and exchange, which guarantees saying that the
communication process has achieved the highest levels of its objectives
that it has set, and this results in development, prosperity and success for
the service organization.
