Résumé:
This study aim to give a general view about the companies distribution policy in general and in
Renault company " Mostaganem" in particular and itrole in achieving the marketing activity . For this
purpose werelied on two approaches " the descriptive and the analytical one " also on the interview
between the accountant and the CEO Through the study we did in Renault company Mostaganem
we come out withmany purposesthat the direct distribution makeitamongthose purposeswe have
: Improving the level of services that is provided to the customer, reducing the distribution prices ,
hepint in increasing the level of sale high level of challenge between Renault and other company,
Make the product in the hand of the customer . Reducing the number of exchange, disturbing the
danger.