Résumé:
This work was intended to demonstrate the impact of e-marketing on the quality of banking services, by answering the
questions raised in the problematique, and aims to find methods applied to the banks to improve the quality banking, And
from the conceptual framework for the quality of electronic banking services and electronic marketing. In addition to the
inclusion of case study includes some of the banks in Algeria to measure the impact of e-marketing on the quality of banking
services.
The focus was on electronic banking as a field of knowledge from the fields of modern marketing, with all of the typical
high-content and content, where they managed to bank management that the quality of the service and method of
submission is the only area of competition. Have been studying some of the banks operating in Algeria and concluded that
the majority based Web sites, on the Internet for the definition of itself and its subsidiaries in addition to the definition of
clients its services traditional and electronic, which is still at the beginning of the road, where only some of the plastic cards,
e-Phone Bank, World Bank cell phone, ATM.
And has been reached that the use of the communications revolution has made electronic banking services is
inevitable impose itself in determining the future of banks and development, as it was found that there is the impact of
online marketing on the quality of banking services through the provision of an information database and extensive
renovation of the site information research and development, and apply strategies marketing, all to help the banks to
improve the performance of services, although there is some risk of a means of providing electronic service and not the
nature of the service itself and the clear impact also by changing the form or place of service delivery from traditional to
electronic works to reduce costs and provide high quality service and bring it to the largest segment of customers.
