أثر التسويق الإلكتروني على جودة الخدمات المصرفية

Abstract

This work was intended to demonstrate the impact of e-marketing on the quality of banking services, by answering the questions raised in the problematique, and aims to find methods applied to the banks to improve the quality banking, And from the conceptual framework for the quality of electronic banking services and electronic marketing. In addition to the inclusion of case study includes some of the banks in Algeria to measure the impact of e-marketing on the quality of banking services. The focus was on electronic banking as a field of knowledge from the fields of modern marketing, with all of the typical high-content and content, where they managed to bank management that the quality of the service and method of submission is the only area of competition. Have been studying some of the banks operating in Algeria and concluded that the majority based Web sites, on the Internet for the definition of itself and its subsidiaries in addition to the definition of clients its services traditional and electronic, which is still at the beginning of the road, where only some of the plastic cards, e-Phone Bank, World Bank cell phone, ATM. And has been reached that the use of the communications revolution has made electronic banking services is inevitable impose itself in determining the future of banks and development, as it was found that there is the impact of online marketing on the quality of banking services through the provision of an information database and extensive renovation of the site information research and development, and apply strategies marketing, all to help the banks to improve the performance of services, although there is some risk of a means of providing electronic service and not the nature of the service itself and the clear impact also by changing the form or place of service delivery from traditional to electronic works to reduce costs and provide high quality service and bring it to the largest segment of customers.