Résumé:
This study aims to shed light on the importance and impact of general
competitive strategies and the extent of their application in the economic
institution, especially in light of the openness of the global market and the
continuous development of external variables. A private sector is free to make
decisions that enhance its competitiveness, and a public sector is subject to a
number of considerations (legal, political, social,...) mainly represented by the
Algerian state , which had a direct impact in enhancing the company’s
competitiveness at times and in obstructing it at other times In addition to the
internal factors that affected the development of Mobilis since the beginning of
the new millennium, which made it more difficult to define its strategic options.
