Résumé:
E-marketing is the opportunity for organizations to promote and market
their site and products and achieve the highest possible return and be a motive for them on the path of excellence and success in the market based on
globalization and technology.
This study aims to know the role played by media and communication
technologies in promoting electronic marketing. Through our study, we
conclude that media and communication technologiesare of importance and an effective role in daily life within institution, especially Algeria Telecom, thanks to which it has become easy to use the internet as a
means to market its products electronically.
