دور الخيار الإستراتيجي في كسب الميزة التنافسية للمؤسسات الإقتصادية

Abstract

Organizations strive to achieve success in their operations and activities and constantly strive t o build a distinct, competitive strategic center based on improved performance to ensure grow th and thus survival in the environment in which they operate b y adopting strategic options th at fulfill their mission defined by their strategic vision for the future. Accordingly, most strate gic management researchers agree that the strategic option represents the most appropriate alt ernative to be selected from the available pool of alternatives and chosen according to the avai lable competitive capabilities of the enterprise. The global changes and successive changes have had a major impact on the strategies and poli cies of the Poultry Raising Corporation for the West in terms of its ability to survive and grow , and in terms of the fact that it is facing major challenges related to the rapid rise in competiti on in the market. Through our field study in this institution, we have concluded that the object ives that the institution seeks to achieve constitute the first step towards choosing the appropri ate strategic alternative. One of the ongoing goals is to control the national market b y opening branches and expanding its activity throughout the national territory. And we found that the i nstitution had many strategic options, but the growth and expansion strategy remains the best and most successful strategic choice linked to its capabilities and its potential.