Résumé:
This study seeks to clarify the role of marketing innovation in improving the
marketing performance of service organizations and clarify through service
innovation, pricing methods, distribution and promotion methods. In this study,
we shed light on Montana Hotel's pursuit of excellence. The hotel industry in
Mostaganem can continue to survive, compete, increase and innovate in new
services and meet the needs of guests and satisfy them from a marketing point of
view. For this purpose, observations, documents, scientific records and personal
interviews with reception staff in Montana Hotel. Stand out from your competitors
and be the first to introduce new services in the market. It also concludes that
innovation plays a major role in improving the marketing performance measures of
service organizations.
