Résumé:
The subject of the memorandum aims to provide a theoretical and practical briefing on the concepts of hotel marketing, through a field study of the “Montana Azad” hotel, to bring the information closer and to know the practiced reality and the advantages that the hotel achieves, as well as the dimensions of the hotel’s service quality, such as a database, trust, safety, research and development when using marketing. The electronic mail and the availability of its elements in the hotel and its suitability to the marketing strategy used to achieve the desired goals.
The most important findings are that the hotel e-marketing has a direct impact on the nature of the relationship with guests, the way hotel services are provided, and how to maintain them and give the hotel a competitive advantage. This is after studying and analyzing the data in the questionnaire that was conducted with a sample of hotel guests.
