Résumé:
This topic aims to study the applied aspects of the promotion mix in the services sector throughthe marketing and promotional strategies for different services and and ther impact on the profitability of the organization.The applied study dealt with the National Insurrance Company Alliance Mostaganem in order to determine the importance of the promotion mix in the company. Through the research, we reached, the effectiveness of the promotion mix policy for the insurance service in general and in the Alliance foundation for the wilaya of Mostaganem in particular, by focusing on the element of the promotion strategy used to seell its insurance contract,especially the privileges and facilities of this company, especially the material ones and the focus on the human element in the process of marketing its services as the main driver of process.
