واقع التسويق االلكتروني في المؤسسات الجزائرية

Abstract

E-marketing is considered one of the latest means to promote goods and services and has become of great importance in recent times as a result of the large volumes that various institutions derive as a result of its application. market and give a competitive advantage to the institution, enabling it to achieve the various objectives specified in its strategy. Keywords: E-marketing, consumer behavior, Algeria Telecom