استراتيجيات الإقناع في المواقع الإلكترونية للأحزاب السياسية الجزائرية. - دراسة تحليلية على عينة من مضامين الموقع الإلكتروني الرسمي لحزب جبهة التحرير الوطني خلال الحملة الإنتخابية لرئاسيات 2014 -

Abstract

The present applied study seeks to identify the persuasive strategies on web sites used by the Algeria political parties. After the exploratory research, we have chosen to study the web site of FLN party (National Liberation Front) during the presidential electoral campaign of 2014. The main objective that we aim to achieve is to stand on the process of electronic communication of political parties in Algeria and to explore the dimensions of the political dialogue on the Algerian electoral campaign’s context and if they employed the multimedia tools in the process of political persuasion. As a method, we have adopted both quantitative and qualitative methods and the content analysis as a technique of research to analyze the web site contents, the main categories that our analysis based on it are: The category of (How was said?) which represent the multimedia categories, the persuasive tools, the site, the language. The category of subject (what was said?) which represent the persuasive strategies and the audience. We have integrated the interview as a second technique of research to explore the strategies of the electronic messages used by the sender from the political parties. Among the most important findings of our study is that the security issues are the most dominant subject of the FLN party in the electronic electoral campaign and the psycho dynamic strategies are the most used strategies on the electronic campaign. The based political language in the Algerian electoral campaign is the traded classical Arabic language; this is on the one hand. On the other hand, the web site of FLN party does not employ significantly multimedia tools but the classical mediums like: printed texts, photographs…etc