دور العلاقات العامة في تحسين الاتصال داخل المؤسسة الاقتصادية

Abstract

.Attention within the sugar refineries - mostaganem branch - . this study deals with the role of public relations in improving communication within the economic institution of sugar refineries - mostaganem branch - by highlighting the main elements and variables that contribute to highlighting this and trying to identify the effectiveness of public relations or its activity in improving communication within the institution. In this study, we used the case study methodology and used the interview as an essential tool for gathering information about the study. we have summarized through this study that public relations strives to improve communication within the institution being exercised only and has no interest in it and the lack of knowledge of some of its employees the concept of public relations the foundation always strives to create good relations with its employees in order to gain its trust and support as well as in order to reach its desired goals. Among the most communicative means used were printed media and telephone as well as the Internet as a new medium however, public relations interest remains limited and insufficient attention within the sugar refineries - mostaganem branch - .