DISCOURSE ANALYSIS OF EL HIRAK POSTERS IN THE PERIOD OF THE “ NO FOR THE FIFTH TERM”

Abstract

This study works on the analysis of the discourse in posters of the Algerian Hirak movement, particularly in the first period of its initiation which started with the outrage against the president fifth term at arrow. In fact, the research seeks to explain the way language is used in the posters by the protesters in order to transmit their voice to the leading institutions and affecting the others’ opinions. This study aims to discover the effective strategies of language use employed in the posters of El Hirak movement, in other words what is the best way of using language to convey the message in the posters. To undergo this research a quantitative as well as a qualitative research design has been adopted where the observation was the method that has been applied in a descriptive framework. The analysis is based on the examination of the selected posters from different websites depending on the frequency and repetition of these posters, relying on different theories of discourse analysis, which help us analyze the posters from a pragmatic perspective. Through the use of a discourse analysis approach in this work, we could notice that there is a particular manner that was used in the majority of these posters that gave power and complexity to the movement. This implies that movement uses particular strategies concerning languages in order to fit the intended purposes.