Investigating how Cultural Differences Affect People’s Perception, Attention, Memory, and Problem- solving

Abstract

Culture and cognition are two fundamental aspects of human existence that shape people’s perceptions, thoughts, and behaviors. This research thesis investigates the complex interplay between culture and cognition by examining how cultural differences influence perception, attention, memory, and problem solving, drawing from theories of cultural psychology and cognitive science. More deeply, the present work examines how cultural context shapes how people perceive and process information and how these differences influence cognitive processes; it also explores how individuals from different cultural backgrounds approach problem-solving and decision-making, highlighting the importance of cultural differences and their effect on humans. The study opted for quantitative analysis, using a questionnaire questionnaire to obtain adequate and pertinent results. The 16 informants of the present study were from different cultural backgrounds. The findings revealed that participants perceive culture to play a significant role in shaping cognitive processes. Furthermore, the results indicated a general belief that cultural factors substantially impact how individuals perceive, think and process information. By virtue of these results, some ideas were put forward, emphasizing the need for additional global research to understand this connection better.