The twentieth century in the United States of America witnessed the rise of the Civil Rights Movement. The 1960s and 1970s brought the climax of African American demands struggle into papers and screens. The present ...
Studies on gender and advertising have taken a large area of research. The current study focuses to examine the representation of women in media particularly in magazine’s
advertisements. The aim behind this examination ...
Representations of gender in the media, particularly in advertisement, have developed and changed with time to reflect the cultural and sociological changes in society. However, female stereotypes continue to appear in ...