تسويق الخدمات في شركة إتصالات الجزائر

Abstract

The initial goal of tackling this topic is to provide a practical framework that determines various concepts related to services' principles and notions for service marketing. Recently, service marketing became critically important topic either in the marketing literature, or via the practices of the managers. As a result, the concern rose towards industrial institutions which manufacture material goods with services that are coupled with selling products. It has upgraded to higher stages of development in reforming the institution of services and its functions as for instance, the marketing function throughout integrated marketing activities that keep updated with the high competition, this lead to figuring out new approaches to its persistence and resistance in the market as adopting the new meaning of marketing tool to locate and uncover the needs, as well as, the desires of the clients in the ever evolving age of societal cultural transformation and growing awareness of clients. To elaborate further, this paper studies the case of the institution of Algerian Telecom in Mostaganem" the Commercial Agency of Sidi Ali".