إستراتيجية تسويق المنتوج الخدمي في ظل التنافسية

Abstract

Most service organizations operate in a competitive environment, And the continuous change in the surrounding conditions, especially changing market conditions and the needs and wishes of customers, Therefore, the service organization that seeks to reach the leadership to adopt good marketing strategies, for the product service, The strategy of marketing the service product contributes to the creation and creation of wealth and profits and has a good competitive advantage. The study aimed to identify the strategy of marketing a service product in the tourism sector, a case study of the organization "Zaatsha" Mostaganem.