تأثير الإعلان الإلكتروني عل ىجودة الخدمات السياحية

Abstract

The study aimed to know the impact of electronic advertising on the quality of tourism service, in order to reach a better understanding of how tourists perceive the quality of the service advertised via the Internet, which benefits the advertising decision maker by determining the appropriate type of electronic advertisement, its characteristics, its appropriate time, the sites that should appear It is the most widely used tool by tourists, with the aim of increasing the perceived quality of the tourism services shown in the electronic advertisement. In our study, we relied on four hypotheses, represented in the extent of the influence of the previous factors on the perceived quality of tourism services, and the study community may be from some of the e-advertisers in choosing their tourist destination. The degree of influence varies from one tool to another, and there is an impact of the characteristics and content of the information appearing on the electronic advertisement on the quality of the tourism service, and that there is an effect of the electronic advertisement on the quality of the service. Tourism, and that there is an impact of electronic advertising on the quality of the expected tourist service, and there is a compatibility between the expected quality resulting from electronic advertising with the perceived quality, and based on the findings and then presenting a set of recommendations.