الإدارة اللوجستية وأهميتها في المؤسسات الصغيرة والمتوسطة

Abstract

The study aims to clarify the importance of logistics management in the success of small and mediem enterprises as it significantly contributes to improving operational effeciency ,reducing costs, and increasing customer satisfaction .by organising logistical operations,SMEs can enhaxce resource utilization and reduce waste ,leading to increased productivity .Effective management of supply chain and transportation can reduce shipping and storage costs ,allowing companies to allocate more resources to business development. Delivering products on time and in good condition boosts customer satisfaction and loyalty,leading to an improved company reputation and increased sales. Enterprises with advanced logistics systems can quickly respond to markets demands and changes,providing them with a competitive edge.Additionally, efficient logistics management improves inventory management,reducing costs associated with overstocking or stock shortages. Therefore,logistics management is a fundamental element in the succes and sustainability of SMEs in competitive business environment.By improving efficiency,reducing costs,and increasing customer satisfaction,these enterprises can achieve sustainable growth and enhance their ability to adapt to market changes