Etude des préférences du consommateur vis-à- vis des laits fermentés: les yaourts.

Abstract

This work is a contribution to the study of Algerian consumer preferences for fermented yoghurt-type milks. A sample survey was carried out among a targeted population in the Daira of Bouguirat, wilaya of Mostaganem, ranging in age from 20 to over 60. Respondents answered a 30-question questionnaire designed to elicitres ponses with different, complementary objectives. The results show that local consumers mainly preferfermented milks, including yoghurts, among dairy products. Among yogurts, Danone and Soummam brands are the most preferred and are consumed several times a week ˃ to 3 times a week, their purchase being conditioned by their stable quality. Even if consumers declare a preference for one brand, this does not prevent them from buying other brands when their preferred product is not available, as long as they have the characteristics of good organoleptic and sensory quality.