أثر التسويق الألكتروني على رضا الزبون في المؤسسات المصرفية

Abstract

The objective of the study was to study the impact of e-marketing on customer satisfaction in the banking sector, where an applied study was conducted on the customers of the local development bank. Through the distribution of 50 questionnaires to the customers of the bank, and the analysis was based on the outputs of the statistical program spss 23 The study concluded with several results, the most important of which is a positive relationship between e-marketing and customer satisfaction with electronic banking services. The research ended with a series of recommendations. • The need to pay attention to communicating more with customers and work to find quick solutions to the problems they suffer from; • The customer's confidence must be earned and a good impression should be made of the bank; • The need to establish specialized marketing interests at the level of all branches