Economic Exploitation of Athlete Images in Algeria: Challenges and Strategic Perspectives

Abstract

The commercialization of athlete images plays a vital role in the sports economy, offering athletes and sports organizations new financial opportunities. However, in Algeria, this potential remains underdeveloped due to legal, institutional, and cultural limitations. This study investigates the challenges and opportunities associated with athlete image exploitation in Algeria. Through an analysis of the existing framework and practices, the paper identifies key barriers and proposes actionable solutions to maximize economic benefits. It hypothesizes that implementing robust legal frameworks and leveraging digital platforms can significantly enhance the economic exploitation of athlete images in Algeria.