أثر تطبيق التسويق الأخضر على البيئة

Abstract

The institutions face a difficult task is how to accomplish their functions in a way that ensures protection of the environment from pollution resulting from it and aims tohighlight the marketing philosophy on its environmental performance. To achieve this goal we used the descriptive analytical method. and we have finally reached a set of results, the most important of which are: A) Denying the hypothesis that there is a statistically significant relationship between the attention of the animal feed unit and the marketing of green characteristics of the respondent, as a result of rejection of partial hypotheses. B) Deny the hypothesis that there is a statistically significant relationship between the adoption of green marketing and the characteristics of the feed unit as a result of the rejection of partial hypotheses C) There is a statistically significant relationship between the trends towards green marketing and its environmental impact to the feed unit at the mean level of 0.01α.. There is no statistically significant relationship between the adoption of green marketing and the measurement and assessment of the environmental performance of the feed unit and is not statistically significant at the level of significance of 0.01α..