الإستراتيجيات التنافسية و دورها في تحسين أداء المؤسسات الصناعية

Abstract

The industry sector is one of the most vulnerable to the effects of changes in the international economic environment, especially in light of the growing technological development & the intensification of global competition, which has become the control of production & distribution networks. This constant pressure on institutions from the external environment not only affects the global market, but also targets the local market in a volatile environment. Hence, institutions must respond to these challenges by working to develop cometitiveness in order to ensure continuity and survival. This is done by developing performance in the context of competitive strategies that contribute significantly to overcoming barriers to entry into the industry.