دور التسويق الخدماتي في تحسين جودة الخدمة

Abstract

Algeria Telecom in general and Mobilis in particular began to introduce quality into its strategic vision, which is necessary to attract customers and make them loyal. Therefore, it is necessary for the company today to change and according to some of the suggestions we reached through interrogating a sample of the company's customers. Service marketing has become in our time of great importance and has become in the same degree marketing Products, through what I studied in this research, we can say that the role of marketing in the service organization has becomethe center of attention of institutions, companies and all societies, and this has significant results and positive effects, so the latter (institutions) have become integrating marketing (i.e. marketing directorates) in its structures, after making sure that it is the best way to improve its results