الوظيفة التسؤيقية لشركات التامين

Abstract

In this research, we studied aspects of the marketing function of insurance companies as a "case study for Trust Insurance Company", in order to delve into its marketing strategies and their impact on the company's cost-effectiveness in terms of its marketing of various services. In order to reach the objectives of the topic, we divided the subject of the study into two theoretical and practical parts, where we divided the theoretical part in turn into two chapters. The first chapter is related to concepts about marketing the insurance service with a focus on marketing, marketing activity and services, and in the second chapter we dealt with concepts about the insurance service Through its dealers and the most important methods and means used for that. As for the application part, we tried through it to embody all the proposed hypotheses and the extent of application of the marketing mix policy for the insurance service through our ambush in the Insurance Trust at Mostaganem Agency, by focusing on the strategic marketing elements followed in pricing insurance services, the most important outlets for their distribution, and the methods used to promote insurance services through Granting financial privileges and facilities, as well as focusing on the human element as the main pillar in the marketing process of insurance services