دور سياسة التوزيع في نجاح النشاط التسويقي للمؤسسة الإقتصادية

Abstract

This study aim to give a general view about the companies distribution policy in general and in Renault company " Mostaganem" in particular and itrole in achieving the marketing activity . For this purpose werelied on two approaches " the descriptive and the analytical one " also on the interview between the accountant and the CEO Through the study we did in Renault company Mostaganem we come out withmany purposesthat the direct distribution makeitamongthose purposeswe have : Improving the level of services that is provided to the customer, reducing the distribution prices , hepint in increasing the level of sale high level of challenge between Renault and other company, Make the product in the hand of the customer . Reducing the number of exchange, disturbing the danger.