تاثير التسويق البنكي على القدرة التنافسية للبنوك التجارية

Abstract

This study aims to highlight the impact of banking marketing on the competitive advantage of commercial banks, in particular the elements of the marketing mix, which are the most important factors influencing their achievement. Faced with the banking sector, profound transformations are taking place at all levels in the provision of services where it is necessary that banking management, the study was chosen (Outside Algeria),Mostaganem, to test the impact of bank marketing in achieving ONE competitive advantage