دراسة المزيج الترويجي في المؤسسات الخدماتية

Abstract

The marketing services is one of the important and modern trends that have seen significant expansion in recent years in different societies, in order to satisfy the needs and desires of customers in a way that the bank can face competition and continuing the changing and complex banking market Taking into account the wellbeing and interests of society. Due to those characteristics of banking services, the customer can not judge the quality of service so that this is to benefit from making it a result of dealing with some new banking services, and this through the banking promotion, which has become an important activity based on the bank in the definition of customers With its products, bank services, persuased 73 and urged benefits and urges them to buy service and deal with the bank under the severe competition for the growing developments in the global banking arena, which led banks to try to take advantage of technologies The information revolution in this area, resulting in new methods that enabled the Bank and customers to facilitate the process of communication and performance of services in a short time and at the lowest cost to successful marketing strategy in banks. Keywords: Banking, Customer, Banking Market, Promotion Strategy, Quality Service, Banking Promotion.