دور إدارة الكفاءات في خلق نظام معلوماتي تسويقي فعال

Abstract

This study aims to shed light on competency management and its role in creating an effective marketing information system ; As information is the artery of the marketing process, and it is the basis on which competency management relies in order to run the system, because the greater impact finds its impact in the field of marketing, where the need has increased. To obtain data and information about the market, the marketing process, consumers and their needs…… etc .., the increasing need for marketing information increases the need for the institution to the need to adopt high competencies capable of establishing an effective marketing information system in order to achieve more vigilance in the surrounding environment in order to exploit opportunities and avoid potential threats to make better decisions.