أثر جودة الخدمات المصرفية على رضا الزبائن

Abstract

This study aimed to try to find out the effect of the dimensions of service quality on customersatisfaction in External bank in Mostaganem . Using structural equations modeling software (the Smart PLS 3), the study found a high level of satisfaction towards the dimensions of banking service quality represented in (Tangibility, Reliability, Responsiveness, Emotion and Security) approved by the bank